Let’s talk about sales psychology. Because if your audience is ghosting your offers like a bad Tinder date, it’s not them—it’s you. And no, it’s not because your product isn’t good or your service isn’t valuable. It’s because you’re not tapping into what actually gets people to buy. 1. People Buy on Emotion, Justify with […]

Let’s get real for a second—if your marketing feels a little lackluster, there’s a solid chance you’re playing it too safe. And I get why. Showing up as your unfiltered, opinionated, slightly-sassy self can be terrifying. But here’s the deal: your audience isn’t looking for a polished, professional, “I-speak-like-a-LinkedIn-post” version of you. They’re looking for […]