When it comes to marketing, there’s a fine line between following proven strategies and losing yourself in a sea of sameness. If you’ve ever found yourself questioning whether your content truly reflects YOU, you’re not alone. Many entrepreneurs struggle to balance strategy with authenticity, especially when shifting from a service provider role to that of a coach, advisor, or thought leader.
Why Cookie-Cutter Marketing Doesn’t Work
Most marketing advice you see online is built on templates, formulas, and “plug-and-play” strategies. While these can provide structure, they also have a sneaky way of stripping your unique voice from the equation. Your audience doesn’t want another generic sales pitch—they want to connect with a real person who understands their struggles and offers a fresh perspective.
Adding More Personality to Your Messaging
If you feel like your content is playing it safe, it probably is. A good test? Read your last three posts and ask yourself:
- Does this sound like me, or does it sound like what I think I should say?
- Would my audience recognize my voice without my name attached?
- Am I challenging industry norms or just blending in?
A great way to infuse personality is by using phrases and references that are you to the core. One of my favorite examples? The phrase “balls to the wall.” It’s fun, it’s bold, and it sparks curiosity. Your version might be a pop culture reference, a catchphrase, or a quirky analogy.
Striking a Nerve (In a Good Way)
As a coach or mentor, your goal isn’t to do the work for your audience—it’s to challenge them, help them think differently, and guide them toward breakthroughs. This means your messaging should strike a nerve. Instead of just explaining what you do, highlight the real problem your audience is facing and push them to question what they think they know.
For example, if you help entrepreneurs simplify their business, you could say:
“You’re drowning in funnels, lead magnets, and 48,372 social media platforms. But let’s be real—do you actually need all of that to make money?”
This type of messaging grabs attention, creates an emotional response, and invites engagement.
Remember…
Your audience doesn’t need another perfectly polished marketing post—they need you. They need to hear your unique take on the industry, your personality, and your truth. So, ditch the cookie-cutter approach, embrace the quirks that make you stand out, and start creating content that feels good to you and resonates with your people.
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