January 19, 2025

How to Own Your Authority and Shift Your Positioning

More like this:

How to Own Your Authority and Shift Your Positioning

Blog Home

marketing

brand styling

business

writing

personal

If you’ve built your business as a service provider but now feel called to step into a coaching or advisory role, you’re likely facing one big challenge: shifting your messaging. The way you speak to potential clients as a done-for-you provider is completely different from how you need to show up as a coach.

So, how do you transition without losing momentum (or your sanity)? Let’s break it down.

1. Stop Selling the Work, Start Selling the Transformation

When you’re a service provider, clients hire you to complete tasks. But as a coach or mentor, your value comes from guiding clients through their own transformations. This means your messaging needs to shift from “Here’s what I can do for you” to “Here’s how I can help you achieve this on your own.”

For example:

  • Done-for-You Approach: “I’ll create your content strategy and manage your social media for you.”
  • Coaching Approach: “I’ll help you develop a content strategy that aligns with your brand and gives you confidence in your marketing.”

The difference? One makes the client dependent on you, while the other empowers them to take action.

2. Strengthen Your Calls to Action

If your CTA is simply, “DM me for more info” or “Check the link in bio,” you’re missing a huge opportunity. Instead, craft CTAs that create urgency and make it clear what’s in it for them.

Try something like:
🔥 “Tired of second-guessing your marketing? Book a strategy session and let’s simplify this together.”
⚡ “Feeling stuck? Grab my free guide to cut through the confusion and create a marketing plan that actually works.”

3. Own Your Authority (Even When It Feels Uncomfortable)

Making the shift to coaching can bring up all the imposter syndrome feels. If you’re used to doing the work behind the scenes, suddenly positioning yourself as the expert can feel daunting.

Here’s the truth: your years of experience, problem-solving skills, and insights are exactly what make you qualified to coach others. And no, you don’t need a fancy certification or a decade of coaching experience to be valuable. What you do need is confidence in your ability to guide clients toward results.

A simple mindset shift? Instead of thinking, “Who am I to teach this?” ask yourself, “Who am I NOT to?”

Making The Shift

Shifting from a done-for-you role to a coaching or mentor role isn’t just about tweaking your services—it’s about fully embracing your expertise, refining your messaging, and showing up with authority.

So if you’re on the fence, let this be your sign: step into that next-level role. Your people are waiting for you.

Comments +

Leave a Reply

Your email address will not be published. Required fields are marked *

Listen in

the podcast

follow along

INSTAGram

GET TO KNOW ME

MEET ALY

EXPLORE EVEN MORE

READ THE BLOG

WORK TOGETHER

book a call