Telling ChatGPT (or whatever tool you use) to write a post in your tone of voice is not enough. Your content still sounds like AI, and to be brutally honest here, I’m skipping over it (as are many other people) the moment I think it reads like AI.
Your consumers have become overly sensitive to AI content because it’s EVERYWHERE and it all sounds the same.
So if you’re wondering why none of your AI content is landing and why your account isn’t growing, see above, because that’s why.
You’ve outsourced your voice to a bot, and it shows.
I’m tired of reading content that just sounds like there’s one voice out there that 1000s of people share (because I know that’s not the case).
And I know you’re probably like “OK, I’ve taken the punches, now give me the solution.” But you’re not going to like what I have to say.
Stop Using AI To Write All Your Content.
Ohhhh, I can hear it now, all the people coming after me to tell me how if they don’t use AI, then they’re not going to get nearly as much done.
I know. But that’s ALSO the problem.
The good quality content that people want, get SUCKED into, and can’t help but read to the very last period on the page is the content that you took your time on. Content you poured yourself into. Content you have years of experience speaking about. Content that you could give speeches on in your sleep.
But when you tell ChatGPT to write that content for you (especially if you don’t give it anything to go on and have it do all the work for you), it’s not going to have all of the things I mentioned above. It’s going to pull from the millions of resources and articles around the web, and then it’s going to try to create, as much as possible, an inoffensive nondescript personality that anyone could use.
So to create the content people have been craving for, it needs to be crafted by a human. It needs to be crafted by you.
And, yeah, it might be a slog in the beginning, and you might not create as much as you would have if you’d just used AI.
But your voice will be there. Your personality will shine through. And you won’t sound like every other expert out there that has told ChatGPT to make them sound blunt, direct, playful, professional, edgy, etc.
What Are The Red Flags Of AI?
And because I’m not a total monster (also, let’s be honest, I use ChatGPt, though this post was 100% written by me, so please excuse any typos), if you’re going to disregard everything I’ve said above and use ChatGPT to create your content anyway (hey, I get it, it’s easier and helps you be more productive!), here’s my top tips for creating content that still sounds like you:
1. Use voice notes
Got an idea for a blog post, social post, email, etc? Record yourself talking about it first in a voice note (or video), then feed that to AI to build from. And be sure to tell AI to stay as close as possible to your tone of voice, including any unique phrases or quips you might use – you might even want to feed the bot ones that you use most frequently (for example, I’m one of those people that earnestly and unironically says “cool beans”…).
2. Build yourself a custom GPT
In ChatGPT, you can create your own custom GPTs. I always recommend folks pull as much content as possible that they created (withOUT any help from AI!), and then build a GPT based on that content. Inside the custom GPT rules, you can even instruct the AI to use ONLY the resources you’ve provided it and not use any outside or third-party sources. This helps to keep the content as close as possible to your voice. If you’re interested in learning how to build your own custom GPT, send me a DM over on Instagram.
3. Watch out for common AI red flags
I’m looking at you em dash (β). Yes, the em dash has its place in grammar, but it’s been SO over used by AI, that I won’t touch it with a ten-foot pole anymore. Other red flags include content that is too perfect, content lacking personality (i.e., that nondescript inoffensive voice), excessive bullets, random bolded text, overly formal (i.e., they are versus they’re).
4. Remove excessive storytelling and analogies
AI loves a good, but completely random, analogy or curveball story that just sticks out like your baby toe when you’re walking around your bed late at night. And when those are thrown into the content, especially when it feels or reads like something completely out of character, it immediately triggers that AI flag. This often reads something like “think of your social media like a dinner party”, or “think of your body like the only car you’ll ever own”. If you want to use a story or analogy in your content, make it descriptive, paint that image in their mind, and keep it relatable (i.e., did you cringe when I mentioned your baby toe and that evil bed frame that always seems to come out of nowhere?)
5. Audit your content
Send me a DM over on Instagram and let me audit your content. Yep, I’m going there. I’ve been working heavily with AI for the last 2 years now… I know a thing or two, because I’ve seen a thing or two (please don’t come after me π©πΌβπΎ Insurance) and after editing and auditing hundreds of pieces of content written by others, I’ve had to master the art of correcting those things to make sure the content doesn’t get flagged for AI.
Alternatively, you could also use an AI checker (I recommend running your content through at least 2-3 different ones). These will test to see if your content sounds like AI or like a human.
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