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Doors to De•Coaching close in…
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Based on a simple 4-Step Method:
Foundation + Optimization + Implementation + Monetization
Let’s get to the heart of the matter first. Tell me, does this sound familiar?
You’ve done “everything right.”
You’ve hired coach after coach to scale your business, invested in dozens (if not hundreds) of courses, spent thousands upon thousands of dollars in programs, but nothing seems to be working.
Hell, you may have even invested in that $50k+ container that promised you results, but then felt completely disappointed by the lack of actual + tangible advice, were underwhelmed by the limited interaction with the lead coach (did you even get to see them once?), and felt silenced or uncomfortable by the huge group size.
Did it feel like you didn’t get what you were sold?
Too many industry experts out there tell a wicked good story to get you to purchase, but when it comes to business, marketing, and the strategy behind success, their one trick pony advice just leads to even more confusion and overwhelm.
I know because I’ve been there. Got the t-shirt. And learned a few things along the way.
Too often, clients have found themselves in a similar story to my own before we work together…
See, I once dropped way too much money into what was sold as an “intimate” container with an expert I trusted and admired.
Imagine my shock when it turned out the entire program was led by support coaches (who, granted, were amazing, but weren’t who I signed up to be led by).
The only interaction received from the lead coach was in pre-recorded content and the occasional Q&A call with over a HUNDRED people in the room. As an introvert, that’s not how I thrive.
More than that, I remember being disheartened by the guidance that was shared, with a heavy focus on…
- 🚩 mindset shifts, complete with gaslighting and putting the blame on you for “not trying hard enough” if you struggle
- 🚩 gatekeeping information such as only sharing cookie cutter advice, unsustainable tactics and hacks (what works for them might not work for you), and constantly trying to sell you into their higher ticket offers
- 🚩 claiming all their success was from manifesting (completely glossing over the fact that they’re spending THOUSANDS on ads each month with a full team supporting them on the back end)
At the end of it, I felt completely discouraged, and it took a long time before I trusted the coaching industry again. In fact, for years I refused to even call myself a coach because of the negative experience I had gone through.
Here’s the thing, too many online experts out there often frame coaching, manifestation, and mindset as the whole package, and it’s not.
At the end of the day, it takes more than great advice, wishful thinking, journaling goals, and a positive attitude to run a business that operates like a well-oiled machine (though these things can support you getting there).
The truth is, there are no shortcuts, and while manifestation and mindset shifts can be powerful support tools, we still have to get visible in our business, provide drool worthy content, share our irresistible offers, track the analytics, and have the systems in place to support the clients we attract.
I share this story with you because it’s WHY I created the De•Coaching program.
See, the number one thing that changed for me and renewed my faith in the coaching and mentoring industry is I shifted my focus and sought out experts who lead with STRATEGY as a primary focal point.
Then I carefully crafted a community that was built on the foundation of integrity, and designed the program I wished I had when I was fumbling during those earlier days of business, a program that embodies everything that I KNOW without a doubt creates an intentional, powerful and impactful brand.
That’s where the De•Coaching program shines, and how it’s unlike anything else that’s out there.
It all boils down to this… coaching supports you with where you are, by helping you with the necessary mindset shifts you need to make in order to be ready for the next step.
De•Coaching takes you to where you want to go NEXT, by helping you lay the strategy and foundations in place in a way where you’ll finally feel total and complete confidence in what you have to offer, the conviction to follow through, led by both your heart and the data (we’re all about blending the feminine and masculine here).
More than that, the De•Coaching program is not just another mindset course.
It’s also not just a bunch of templates you’ll never use and videos you’ll never watch.
And it’s certainly not a program where the only time you’ll see me is on the sales call – I’m right there with you, every step of the way.
The De•Coaching program is your 6-month total transformation with high-touch support and guidance behind the HOW and WHY of marketing and running a sustainable coaching or service based business.
Inside the De•Coaching program you’ll learn the actual skill sets you need to truly transform your digital presence and create a rebellious and intentional business.
This is THE program that provides support for those who want impact, alignment, expansion, and RESULTS while shaking up the industry and paving a new path for their clients.
Inside the program, get ready for a cocktail blend of feminine and masculine strategy and a community space that emboldens coaches and service providers to grow businesses they thrive in.
This program is for the high-performing woman ready to achieve personal and financial freedom, all while cultivating the courage to say “screw the rulebook, I want it my way“.
Aly is the first person to make me feel seen and heard!
Before partnering with Aly, I was struggling to bring in new clients and had not signed up a new client for several months.
Within one month of working with Aly, I had $53k in sales and locked in 12 new clients!
Regardless of the team and systems I had in the back end, the biggest difference between where I was and where I am now has been Aly.
She’s the first one that’s made me feel heard. Everyone else told me what’s worked for them but she’s the first one to look and see what’s worked for me, and asked questions to really dive deep and uncover the missing pieces.
Joy Graysen, Performance & Confidence Coach
Wins since working together:
Clarity on messaging and a stronger voice, plus restructuring the back end systems
Went from 0 new clients in several months, to locking in 12 new clients in month 1!
Finally feeling heard, understood, and supported.
There’s a shift that’s happening, and it’s been happening for the last few years.
That shift has been focused on content with heart, soul-aligned & genuine nurtured connections, and tapping into the feminine energy that provides a more supportive experience when it comes to getting visible in our business.
Gone are the days of cold calling, pushy tactics that don’t feel aligned with who you are. No longer do you have to try to fit into a brand and identity that doesn’t feel good, with a one size fits all strategy that doesn’t work. The “cool kid” table is kaput and everyone is welcome. And I for one say F*CK YEAH! FINALLY!
There’s a shift that’s happening, and it’s been happening for the last few years.
That shift has been focused on content with heart, soul-aligned & genuine nurtured connections, and tapping into the feminine energy that provides a more supportive experience when it comes to getting visible in our business.
Gone are the days of cold calling, pushy tactics that don’t feel aligned with who you are. No longer do you have to try to fit into a brand and identity that doesn’t feel good, with a one size fits all strategy that doesn’t work. The “cool kid” table is kaput and everyone is welcome. And I for one say F*CK YEAH! FINALLY!
I anticipate that the future of marketing is going to see this trend explode even further, because many of us are fed up with the way things have “always been done”.
If you’re over the advice that you have to post 3-7 times per day, email daily, show up CONSTANTLY in stories, send DMs to every new follower you get with your offers, and the list goes on… then I’m stoked to be the one to tell you that all of those things are done-zo.
Those hacks might work for the short term, but they’re rarely sustainable, and they often don’t feel good to do. And let’s face it, if something doesn’t feel good, if it feels overwhelming to even think about doing, we’re not going to do it – or, we attempt to do it, and the whole time we feel stupid and silly.
You’re way too intelligent and talented to be feeling this way. There is another way.
I’m ALL about sustainable marketing and strategy that feels GOOD. Marketing that leads from your core beliefs. Strategy that always keeps your vision and values at the heart of everything you do. THAT is what De•Coaching is all about.
The De•Coaching program will…
⚡️ Help you uncover the feminine + masculine strategies you need to master your marketing and social media to show up as the expert you are, confidently and with conviction.
⚡️ Teach you how to create magnetic + drool worthy content that helps your clients feel so seen, they start banging down the digital door to work with you (hello waitlist!).
⚡️ Embolden you to create irresistible offers backed by a sustainable marketing strategy and systems to sell those offers out!
⚡️ Empower you to start selling and showing up in your business powerfully, attracting dream clients with ease.
⚡️ Support you with a community of like minded entrepreneurs so you never have to feel alone in this space again.
⚡️ Show you how to launch and scale a soul-aligned online business so that you stop feeling drained all the time and start generating consistent results.
All of this and more, so that you create a whole new relationship with your business and how you show up online, all while confidently taking up the space that you’ve been too afraid to occupy.
Private 1:1 Welcome Call With Aly ($1200 value)
It’s your fast pass into all the good things waiting for you inside the De•Coaching program. Inside our kickoff call together we’ll focus on three main areas: laying out the expectations of the program, a deep understanding of where you’re at right now in your business, and how to make the most out of our time together. We’ll laugh, chat, and get down to business.
Two SOS 1:1 Calls With Aly
($2000 value)
It happens from time to time, we get stuck on what to do next or frustrated when things aren’t going as planned. That’s why during our time together you’ll have access to TWO SOS calls with yours truly. Use these when you need a pick-me-up, a kick in the tush, a brainstorming sesh, or for strategizing.
Monthly Messaging & Voice Note Support (a $3500 value)
There’s nothing worse than feeling lonely as an entrepreneur. There’s no watercooler to gather around and bounce ideas off of others. But thanks to the interwebs, there doesn’t have to be. That’s where access to myself and the group community via a private message and voice note platform will come in handy! Bounce those ideas over or take a moment to vent, we’re all ears.
Weekly Focused Group Coaching Calls with Aly ($5000 value)
Week after week join Aly as she dishes out all the goods, from squashing limiting beliefs to shifting mental roadblocks to understanding the ins and outs of business strategy. It’s your weekly accountability call to keep the forward momentum going + eliminate stagnant energy.
Monthly Q&A Office Hours with Aly ($3000 value)
Have a question or want to dive just a bit deeper into a topic covered in one of the core modules? Office hours are where it’s at! Once a month, Aly opens her calendar up for a live group Q&A and accountability call.
Monthly Strategy & Marketing Training ($2000 value)
Each month we’re tackling the tools for sustainable growth, everything from social media & content mapping to launch planning & profitable ads plus everything in between. Learn how to make marketing work for YOU and not the other way around.
Monthly Systems & Implementation Training ($2000 value)
This isn’t a one-size-fits-all program. This is a high-touch container with a step-by-step roadmap built for your unique business with the actionable steps you need to scale your business to the next level. Strategy not your forte? Let’s map out your content calendar, business marketing plan, and implementation strategy to drive real, tangible results.
Monthly Copy & Messaging Hot Seat Calls ($2000 value)
Struggling with your content? Messaging not converting? Hearing the consistent hum of crickets every time you post? Let’s fix that! Inside these hot seat calls we’re dishing out all the juicy details you need to maximize your online presence to truly make quantum leaps in your business, all while feeling more supported in your biz than your favorite bra ever made you feel.
Quarterly Roadmap Planning Group Intensive ($2500 value)
Get ready to be guided step by step to creating a rich strategy and action heavy 90-day intentional plan that’s SO good, your sticky notes will become jealous because you’ll never need them again (who am I kidding, those chores you WANT to forget need to be scribbled down somewhere).
Private Community Access
($1000 value)
Tap into the creative genius of other powerful women taking action inside the private community. Connect with other strong women business owners and get ready for virtual working hours and virtual happy hours!
You’ll Also Get Access To…
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Monthly Q&A & Weekly Group Coaching Calls
Week after week, we’re dishing out all the juicy details you need to maximize your online presence to truly make quantum leaps in your business, all while feeling more supported in your biz than your favorite bra ever made you feel.
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Content Lab Hot Seat Calls
User feedback is sometimes hard to come by (or maybe you don’t feel comfortable asking for it). That’s where these hot seat calls come in! The best way to get instant feedback on what’s working and what’s not working when it comes to your content.
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High Touch Support & Custom Strategy
This isn’t a one-size-fits-all program. This is a high-touch container with a step-by-step roadmap built for your unique business with the actionable steps you need to scale your business to the next level.
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Lifetime Access to the De•Coaching Core Modules
Yep, you read that right. You get to keep, for life, the 6 core modules from De•Coaching container, and all the updates that come with it. Marketing is an ever changing landscape and there’s only so much Google can do for you… this lifetime access pays for itself.
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MONTH ONE
Foundations - The Essence
We’ve all got to start somewhere, and this is that module. Inside we deep dive into really understanding not just your “ICA,” but we’re diving into customer personas and their journey within your business, plus laying the foundations for the rest of the program (including all the lingo you may not be familiar with but will be key for building your bustling and profitable business).
MONTH TWO
Implementation - Lifechanging Tech
Us creative types often get overwhelmed when it comes to technology, especially when it’s not our zone of genius, but we also know and understand how lifechanging tech can be inside our business (hello automation).
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MONTH THREE
Optimization - Vibrant + Visible
You know it’s possible to make money and create a profitable business using social media, you just don’t know how. Yet.
This module guides you and teaches you the ins and outs of marketing yourself on social media and the key data and analytics you need to understand to turn your passion into profit.
MONTH FOUR
Optimization - Irresistible Stories
Good copy paints a picture, but GREAT copy and storytelling captures your audience & converts. We’ll be doing that second one. Inside this module, get ready for transformation in your copy, storytelling, and, possibly the most important piece, your consistency.
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MONTH FIVE
Monetization - Magnetic Emails
Yep, that little part of the web that you’ve been avoiding or underutilizing up to this point is the best kept not-so-secret marketing strategy you’ve known you need to tap into but have been procrastinating on. We don’t own our social media presence, but you know what you do own… your email list. It’s time to dive in!
MONTH SIX
Implementation - Systems With Ease
In this module we dive into cultivating relationships with your audience in order to attract and retain your clients. Having a solid system in place with automation will save you a ton of time when implementing a social media strategy and onboarding/offboarding clients.
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BONUS!
Access to the Moxie Vault
The Vault Membership will provide you even more resources to explore from industry leading experts. Topics include: Personal Branding, Selling = Serving, Copywriting Tips, SEO 101, and more.
Best part? When you sign up for the De•Coaching program TODAY as a VIP you score LIFETIME access to the Vault Membership.
Live version members score the Vault for 1 year!
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(Optional) Extended 1:1 Support With 18 Private Calls
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(Optional) Done For You Services For Next Level Growth
Go to Aly. She’s legit & the real deal.
Highly, highly recommend. If you want to have a second pair of eyes, look at your brand or figure out how to increase your engagement. How to get more people on your email list. Go to Aly. She’s legit. She’s the real deal.
I am so thankful for what I learned during that time and I’m excited to see where everything goes. I’m going to be launching some new services, and I really wanted to amp up engagement and get more people going to my website now in preparation for those new things. And she’s definitely helped with that. So I want to say thank you. And if you’re thinking about it, just do it. Just do it.
Rachel Stys, NTP
Wins since working together:
Improved voice and messaging for stronger positioning, revamped sales page, and
launching new funnel for cookbook and upcoming program
In the last month has locked in three new clients, and has a steady stream of discovery calls being booked
More confidence in her business, and the know how on marketing and systems
Investing in yourself can be scary, but you know what’s scarier? Stagnation.
Let’s think of it this way. You could…
❌ Continue to waste hours searching for answers online, being overwhelmed by all the expert advice you find, and continue to do everything on your own.
❌ Pay even more for programs and courses that aren’t moving the needle for you.
❌ Stay stuck in the dreamzone, envious of all the other entrepreneurs out there that seem to have it all figured out, torturing yourself and lacking the confidence to show up online.
❌ Keep losing clients to the experts that do have their shit together.
OR you could…
✅ Leave behind the uncertainty and start attracting the clients that you actually want to work with (and not the ones that demand you lower your prices for them).
✅ Feel confident in your marketing strategies and offers, knowing your message is clear.
✅ Learn how to make marketing work for YOU and not the other way around.
✅ Scale your business to $5k, $10k, $15k months and beyond with ease.
✅ Fall back in love with your business.
Those pro’s sound good, don’t they? Doesn’t that just feel so much lighter and more aligned? I bet you took a big sigh of relief just now, didn’t ya? And we’re just getting started.
Allow Me To Introduce Myself…
I didn’t start off as a coach & mentor. In fact, I spent over 15 years in the marketing industry and 10 years in the tech world before I stepped into coaching and mentoring.
I hold a Masters in Marketing, bachelors in Creative Writing, too many certifications to list, and have helped countless businesses reach their first $100k. But the brags don’t stop there, I’ve also helped dozens of businesses reach the multi-six figure mark and several other businesses reach the seven-figures plus mark. Not to mention, I’ve grown my own business to well over multi-six figures (and it’s not my first time doing so, in fact, Supremely You is my fourth successful business).
All that to say, I don’t teach based solely on intuition and what feels good (I don’t ignore this side either though), I teach based on almost two decades worth of experience helping (and literally having my hands in) over 50 businesses, and the clients that work with me tend to stick around (my longest client has been with me for almost a decade and I’ve helped her grow three different businesses in that time).
And if all of that isn’t a testament to my knowledge + experience, how about the fact that over 200 students have come through the Supremely You courses + programs in the last year, and more than 45% of those students are repeat customers (industry average is around 20%)! I know what works, and I’ve not sacrificed my values to get results – neither should you.
I have felt so much lighter &
freer since working with Aly.
Aly gave such a fresh perspective to me for my business, and really put to bed some of the issues that I had been internalizing as a result of other coaches. When I shared with Aly some of my experiences and history, I felt like she went out of her way to be honest and supportive, while also being direct. I really appreciated the way that she actually gave me back some of the confidence that I did not realize I had misplaced.
Since working with Aly, I have felt so much lighter about my business, which has translated into me providing even better service to my clients, while also calling in new clients. As a result of our time together I was able to update my messaging and dig deeper into who I want to help, what is important to me in my leadership style, and how to communicate all of that effectively. The amount of value that was packed into our time together was second to none, and I’m already looking forward to working together again!
I have felt so much lighter and freer since working with Aly. She gave me some of my confidence back and validated some of the concerns and frustrations I had been shouldering. This has allowed me to really take so much pressure off of myself, which has been lovely.
LINDSAY STEAD, COACH
Wins since working together:
Clarity on messaging and positioning for new offers, plus confidence to leverage her voice in a powerful way.
A renewed sense of trust in coaches, knowing that the right one is out there for you.
Calling in new clients and feeling lighter about business, allowing her to
dig deeper into who she wants to help and how she wants to help them.
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Ready To Do This?
What Is Your Investment? Your investment starts at $5500 for the 6-month experience.
3 and 6 month payment plans are available. If you need an extended payment plan, let’s chat!
After our one on one call, I had so much clarity.
Aly was the ray of sunshine I needed to bring clarity to my writing process. She patiently helped me to focus in on my ideal client and write for her (not everyone else). She gave me the tools I needed to redo my sales page, build confidence in my own writing abilities, and focus my attention where it was needed. I am very grateful for her support!
After our one on one call, I had so much clarity around the exact woman I was talking to on my sales page, and it made it so much easier to write from my heart and speak to that one individual. She (Aly) helped me to really get clear on the exact wording that would call in the clients that are now in my group program, and I’m so grateful for her help and just getting me clear on what I needed to write about in a way that would talk to the exact right person who was going to benefit from my program the most. She helped me to have a lot of confidence in my writing and clarity around what I needed to say to speak to that person. I highly recommend Aly. I’m very grateful. Thank you so much, Aly.
TARYN RAINE, COACH
Wins since working together:
Clarity on how to speak to her audience in a way that would resonate and attract.
Inspiration on content creation, cultivating new video content for her audience with
stronger messaging that was well received and increased engagement.
Confidence in trying new things in a new perspective, and speaking to the
exact woman who will benefit the most from her program.
Frequently Asked Questions
How much time do I get with Aly?
This depends on the option you pick, but everyone receives at least one 1:1 kickoff call with Aly and one SOS 1:1 call with Aly during the program, plus tons of support in the group calls and access to Aly via Voxer. If you want a more hands-on and high-touch experience with tons of 1:1 calls and support, grab the VIP option.
Is Aly really as magical as she seems?
We think so. 😉
What's the difference between De•Coaching and Coaching?
Great question! The biggest difference between coaching and De•Coaching is the strategy behind the action.
With coaching, you’re often told WHAT to do, or you’re told nothing at all, just asked a ton of questions (it can feel a bit like an interrogation at times). Sure, understanding the what gets you started, but blindly taking action because you were told to do so is not how you build a sustainable strategy and business longterm.
De•Coaching however breaks it down into the HOW, the WHEN, and the WHY behind the what. With decoaching you’ll learn HOW to take action, HOW to create a custom strategy, HOW to understand the data, HOW to measure the results, etc., but more than that you’ll also understand WHY it’s important, WHY one approach works for some but not for others, and WHY taking action alone rarely yields results. And to tie it all together, we’ll wrap it up with WHEN do you want to get the ball rolling and take action.
In my experience, the WHAT just isn’t enough. But combined with the HOW, WHY, and WHEN and you’re cooking with gas, so the De•Coaching formula was created. Get ready for coaching deconstructed.
Is De•Coaching right for me?
Absolutely. This program was developed to meet you exactly where you are today, to support you in the best possible way. You can choose to either stay stuck, struggling with marketing and implementation, stagnant in you business growth with no clear direction on how to make heads or tails of all the advice you’ve heard over the years…. or you can make the commitment to take charge and be the badass I know you can be.
What is the program investment?
Early bird pricing is $4000 for the group program or $6000 for the VIP upgrade.
Regular pricing will be $5500 for the group program, or $7500 for the VIP upgrade.
3 and 6 month payment plans are available.
When you join the waitlist, you score $1500 off. We recommend popping your name on the waitlist here and booking during the Early Bird pricing to lock in the best rate.
How long is the program?
We’ll work together for 6 full months.
I prefer to talk to someone before purchasing, is that possible?
Absolutely. Send me a DM over on Instagram here or book a complimentary 30 minute call here.
How soon can I expect to see results?
It would be irresponsible of us to guarantee a timeframe for when you can expect results (in fact, legally, we’re not allowed to make guarantees). That said, average time for a new strategy and implementation plan to begin yielding results is typically 3 months, and considering this program supports you for a full 6 months, there will be plenty of time for us to work together and create a kickass strategy for your business goals!
Do you offer refunds?
No. All sales are final. In my years of coaching, I have found refunds are an easy way out and not commit to the program before you even begin. If you are thinking about refunds before even committing, this program isn’t right for you.
In a short period of time when I first started working with Aly, I saw shifts in my mindset and the results I was seeing.
Aly helped me a lot with time management and also just like the mindset that’s needed in order to show up in a consistent way. Before working with her, I would go through sprints of posting a couple of posts and then wouldn’t post for months. And while we work together, I almost doubled my following on Instagram and created more consistency in my marketing.
It was her accountability and like constantly helping me stay motivated that allowed me to break through my pluralization and start posting consistent consistently and then experience that for myself, that once you’re in it, it’s a lot easier than trying to batch tons of content way in advance and getting bogged down by just being overwhelmed by that task. She’s a master marketer.
If you’re struggling with needing support when it comes to marketing, clarifying your systems and removing some of the overwhelm when it comes to marketing, I highly recommend you work with Aly. In a pretty short period of time from when I started working with her, I started experiencing shifts in my mindset and the results I was seeing, and that was very encouraging.
Thank you so much, Aly. You really did help me transform the way that I manage projects and the way that I manage my own marketing.
RIA HARDCASTLE, BRAND DESIGNER
I could drop a ton of screenshots down here of the wins my clients have seen (everything from $100k+ launches, to $10k+ days, engagement growth through the roof in the 1000%’s, and six-figure months… there’s plenty I could share), but let’s cut to the chase, all that does is bog down the page and does nothing to help you take ACTION, which is why you’re here, right? At this point if you’re still not 100% certain this group program is right for you, then I invite you to book a complimentary 30 minute coaching call with myself using this link here. These calls are value rich and packed with guidance tailored to you, with no hard sell at the end. It’s you + me for 30 minutes of action.
