There is no such thing as a proven strategy. At least not one that works for everyone. A "proven strategy" is one of the biggest marketing lies out there. Whether it's on a sales page, an IG caption, or an email, I feel like every one of us have seen these two words...
Marketing
I Help Statements Are Out… Crafting Value Statements Instead
I help statements are out. Value statements are in. You see them all over the place on social. "I help xyz to reach abc," or "I help this-oddly-specific-audience achieve this-oddly-specific-thing." And while "I help...." statements are a good first step to figuring...
Going Viral Shouldn’t Be The Goal
I’ve seen it far too many times. People obsess over going viral, finally have it happen, and then just as fast as it occurred it goes away and you’re left with whiplash and an ever sinking ship of followers leaving. If you spend all your time focusing on trying to go...
The Power of Emotional & Solution Selling
Do you know why those business coaches share often that they hit 7-figures in their business? Why they share all the photos and videos of their exotic travels? Talk about their luxury cars, homes, shoes, bags, jewelry, etc.? Because they’re painting a story of a life...
4 tips for authentic sales
I’m going to let you in on a little secret, but I close most of my sales calls in under 15 minutes. And I’m going to show you how.
4 tips to create a powerful marketing strategy
A solid & sustainable marketing plan is more than just following content pillars, creating powerful client journeys, and producing consistent content. While all of these things help to support a unshakeable marketing plan, there's something even better that we...