There is no such thing as a proven strategy. At least not one that works for everyone. A "proven strategy" is one of the biggest marketing lies out there. Whether it's on a sales page, an IG caption, or an email, I feel like every one of us have seen these two words...

I help statements are out. Value statements are in. You see them all over the place on social. "I help xyz to reach abc," or "I help this-oddly-specific-audience achieve this-oddly-specific-thing." And while "I help...." statements are a good first step to figuring...

I’ve seen it far too many times. People obsess over going viral, finally have it happen, and then just as fast as it occurred it goes away and you’re left with whiplash and an ever sinking ship of followers leaving. If you spend all your time focusing on trying to go...

Do you know why those business coaches share often that they hit 7-figures in their business? Why they share all the photos and videos of their exotic travels? Talk about their luxury cars, homes, shoes, bags, jewelry, etc.? Because they’re painting a story of a life...

I’m going to let you in on a little secret, but I close most of my sales calls in under 15 minutes. And I’m going to show you how.

A solid & sustainable marketing plan is more than just following content pillars, creating powerful client journeys, and producing consistent content. While all of these things help to support a unshakeable marketing plan, there's something even better that we...